Facebook Messenger is Your Friend

As a small business, communicating with your clients should be one of your top priorities (directly after having the best product or service there is). Facebook is possibly the first place, besides Google, where customers or potential customers come looking for information about your business. 

Are you ready to answer questions your Facebook visitors have? 

Four quick tips to using Facebook Messenger effectively on your business page.

Auto-pop when some visits your page. Yes, some may think that’s annoying. But most people are going to find it helpful. It’s a great way to tell your visitor that you WILL be available to answer any questions they have and that you are committed to what they need.

Use suggested topics or questions. Topic prompts are a great way to tell your visitor “I get you.” It’s inviting the visitor to really engage with your brand and do it quickly. There is flexibility, so someone doesn’t have to choose those suggestions. 

Respond in less than 4 hours. Have someone that is Facebook savvy monitoring your page messenger. Make sure they are getting alerts when questions come in and they are responding in under 4 hours. Facebook recommends 24 hours, but that’s way too long. Your visitor is most likely looking for an answer to make a timely decision (like where to go for lunch today) or they are using a precious few minutes to check off an item on their to-do list. Be present. Be responsive.

Use auto-responses for the suggested answers (or just anyone). If you have commonly asked questions, you probably have a generic way to answer. For instance, you can set up auto-responses to send a message that links to your pricing, most up-to-date menu, or booking tool. I recommend every small business has an auto-responder on their Messenger that at least has their phone number and hours of operation. 

Do you want help setting up your Facebook Messenger to work like a well-oiled machine?